Site Design - Colors to Stay Away From

Deep analysis of your site’s purpose, vision, as well as content it aims to deliver, and the audience it is going to target is necessary, before selecting the colors to go with its design.
Focus on Contrast
Proper contrast is necessary in order for your content to be readable by the visitors clearly. A light colored font with a light background is a mistake to be avoided at all costs, since it ends your site’s readability.
Avoid Too Many Colors
You should stick to using only three to four colors for your site, and use the combinations belonging to these selected colors only.
Complementary Colors
Complementary colors which are opposite to each other, such as:
* Red and green 
* blue and orange
* yellow and purple
Work best together and enable easy readability of your site’s content.
However extremely odd combinations such as black and orange should be avoided.
Analog Colors
Picking colors similar to your main color, is characterized as analog coloring. For e.g. red, orange and yellow are analog colors. However these colors if overdone can make your site look too bright.
Chromatic Colors
Using different shades and combinations of a single color for the entire design is considered as chromatic coloring. For e.g. one can use light brown, dark brown and even darker brown together, to reflect a smooth and professional looking website.
Getting Inspiration from Nature
Most of the time the perfect combinations are just around us, that we fail to perceive. Web designers should make themselves more receptive to nature, in order to make use of its combinations to the full.
Color Blindness
According to some statistics 10 out of 100 web users are partially color blind, so it is essential to reflect upon their aesthetic needs also, and design a site accordingly, which can be read easily by these users. Bright and luminous colors should be particularly avoided in such cases.

Based on the above tips and methodologies one can easily manage to avoid unwanted colors and designs. However experimenting with odd colors off and on can also appear fruitful sometimes, keeping in mind the fact that not all experiments are worth it.


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